So now that we have considered your quote page, simple navigation and the design of your site, you will next need to consider your blog and videos. Having videos on how you do your work and what you are looking for when you make a quote are positive experiences for your customer. This shows that first, you know what you’re doing and next it answers questions that your customers have back in the recesses of their minds but don’t want to bother you with. The more detail the better. Don’t try to do the video yourself, you need someone with a steady hand and that is able to move in tight when necessary to see what you are doing. You also never want to talk to the video operator, your job is to talk to the camera, explain what you are doing with very concise words, and above all, wear something professional. Do not show up for the video in shorts, no tee-shirt and flip flop sandals. While this may appeal to some women, it will certainly not appeal to men. Not to mention, your competitors will laugh your efforts out the door.

You should use the videos to promote your business, be interactive with your customers and they should be designed to start building customer relationships and trust. Driving new business is key to your success so anytime that you can build on your customer base, take it. At first, being on screen can be a little embarrassing and uncomfortable, get over it! This is the wave of the future and you would be remiss if you passed on the opportunity to grab those customers that your competitor is willing to fight for.

Don’t forget to market your videos on YouTube and all other sites that provide the platform for video uploading. Remember to apply the correct tags, descriptions, link destination and embedded optimization. Work It!